Seven Critical Factors Of Brand Strategy Success

-Derrick Daye

The following seven factors continue to rule the day for building leading brands:

Organization Support

•CEO leadership & support

•Distinctive corporate culture that supports brand promise

•Ability to obtain support from a broad spectrum of employees

•Alignment of brand messages across functions

Brand Presentation

•Strength of brand identity system

•Effective use of visuals/imagery

•Ability to capture the brand in a slogan