Thursday, April 9, 2009

MasterCard launches amusement park promotion for families

MasterCard is offering a two-for-one deal on tickets to UK tourist attractions as part of its latest promotion.

To take part in the promotion MasterCard members need to download a voucher online and buy the remaining ticket with their credit card.

Alton Towers, Chessington World of Adventures, Legoland Windsor, Madame Tussauds and Thorpe Park are among the attractions on offer.

In addition MasterCard is also running a competition prize draw for 500 family day passes to amusement parks. MasterCard holders can enter the competition if they use their card between April 1 and June 30.

In offering a promotion geared towards family days out, MasterCard is following on the heels of Bisto, which launched a similar campaign last month offering holiday breaks and cinema tickets, and McVitie's which is offering experiential vouchers.

MasterCard's last promotion was around the upcoming film Angels & Demons, the prequel to Dan Brown book The Da Vinci Code and starring Tom Hanks. Mastercard offered tickets to advance screenings and an after-film 'VIP' party.

MasterCard announced at the time of the promotion that Angels & Demons was the first of many film associations with the brand.

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