Unilever is readying a £3m marketing campaign for its Sure Men Sport deodorant brand that will be fronted by England cricketer Andrew 'Freddie' Flintoff. The brand is associating itself with cricket ahead of the high-profile Ashes clash between England and Australia in July and August.
Flintoff, who was one of the stars of England's 2005 Ashes victory, will feature in a campaign across print, online, radio and PR.
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