Millie's Cookies has refreshed its global brand identity to strengthen its appeal to its core consumer base of 16- to 25-year-old women.The overhauled design uses 'bright, fresh and feminine' colours, in a contemporary style to create a young and welcoming feel, according to the high-street chain.
The overhaul will be rolled out across store fronts, uniforms and packaging. The brand will also bolster its focus on its gift range, which includes 'celebration' cookies. Updated store fronts with matching points of sale will be rolled out gradually.
The fresh design has already been applied to Millie's Cookies' packaging in the UK, Singapore, Hong Kong, Germany and France.
No comments:
Post a Comment