David Beckham is in hot water after pictures showing the former England captain tapping away on an iPhone hit the web, one month after Becks fronted a Motorola ad campaign for its £1,400 Aura handset. The AC Milan star has been the face of Motorola since 2006, signing a multi-million pound agreement with advertising appearances rolled out across the globe.
Motorola’s newest campaign, shot by Ogilvy London, showed Beckham as a Terminator character promoting the company’s recession-snubbing Aura phone, which retails for £1,400 and is made from more than 200 Swiss-made components.
Beckham said of the campaign: “Motorola always seem to come up with something different, a concept that no one else has, and they’ve certainly done that again with Aura.
“I love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique. When you hold it, it feels like you have something really special in your hand.”
Italian paparazzi caught Becks red handed while he dined alone in Milan yesterday, busying himself with an Apple iPhone, before sheepishly hiding it under the table. No doubt playing the iPhone Pro Evolution Soccer app where the version of Beckham in the game has more speed.
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