Most often mentioned luxury brands:
In this society of sudden economic freedom, newly rich capitalists are eager to clarify their social standing, so they turn to the obvious luxury must-haves: traditional French labels and expensive watches. That explains why Chanel, Lacoste and Dior rank in the top five brands with the highest level of recognition.
Watch Out
22% of affluent consumers in
Top Five Watch Brands:
1. Rolex
2. Omega
3. Cartier
4. Vacheron Constantin
5. Breitling
Conspicuous Consumption
Chinese consumers who buy luxury goods do so to show off or to help define their identity. The Asian concept of face—or pride and dignity—is a key reason they invest in expensive brands. In a fast-growing economy, status symbols are the easiest way to demonstrate wealth and power.
Most widely owned luxury brands:
1. Lacoste
2. Valentino
3. Chanel / Bally
Top luxury beauty brands:
The three most popular foreign beauty brands in
On average, affluent Chinese consumers will spend up to $280 on a single skin-care product
Saving face
Skin care is almost three times as popular in
No comments:
Post a Comment