PepsiCo Canada is giving Canadians a very brief taste of the tropics in a new television campaign promoting its Tropicana Orange Strawberry Banana and Orange Peach Mango flavors.
Launched today, the two 15-second spots from BBDO Toronto show the main characters escaping to the islands for just a moment by drinking a glass of Tropicana Tropics juice blend.
In one spot, a man is picked up at the arrivals gate at an exotic airport by a friendly local cab driver, who welcomes him to the island. The driver pulls away, but stops only a few feet away to drop him off at the departure gate. As he closes the cab door, the commercial cuts to the man closing his fridge at home while downing a glass of juice.
In “Landing Strip,” ukulele-playing locals greet a female tourist with leis on an island runway. She walks off of the plane, savors the moment, and then turns around to get back into the plane. The next scene shows the woman finishing a glass of juice back in her kitchen.
Both spots close with the tag line: “A little taste of the tropics.”
“The Tropicana Tropics brand has always delivered a delicious tropical taste and we were looking for a concept to help convey that drinking a glass is like taking a moment of tropical escape,” said Dale Hooper, vice-president of marketing at PepsiCo Canada. “The resulting ads capture the quick tropical experience that our 100% juice blends offer consumers.”
The spots will air back-to-back on network and specialty channels over the next 13 weeks. OMD handled the media buy.
No comments:
Post a Comment