Nestle is set to hand out 100,000 packs of Polos as part of a marketing drive to invigorate the brand.
The sampling initiative is part of a £750,000 campaign to encourage purchases among both current and lapsed consumers. It is set to launch on 26 January.
Advertising support includes a bus shelter poster campaign across 3,600 sites. There are three creative executions featuring lines such as ‘Perfect refreshmint’ and ‘Entertainmint for your mouth’.
Additionally Nestle has also created the Polo Pod, a new piece of point of sale for newsagents in which the product can be displayed, as part of a trade campaign.
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