-Derrick DayeA day together to share insights, ideas and expertise free of charge outside of economy travel expenses. (A 100k value) We will structure the day based on your needs and will share specific recommendations. I’m proud to say my team is ready, well respected and well suited to assist you in building a future of success.
Jack Trout - World Class Brand Consultant, originator of the Positioning concept.
Brad VanAuken - World Class Brand Consultant, led Hallmark to emotional branding success.
Mark Ritson - World Class Brand Consultant, Educator at MIT, London Business School and other respected institutions.
Please see their full bio’s below.
Here’s to reinvention for a stronger GM.
Derrick Daye
Managing Partner
The Blake Project Team:
Jack Trout
Jack is the acclaimed author of many marketing classics including: Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie's Wisdom, Trout on Strategy and others. He co-authors the popular branding blog Branding Strategy Insider.
As a consultant he has guided such companies as AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and several other Fortune 500 companies. Recently, he consulted with the U.S. State Department on how to better sell America.
Recognized as one the world's foremost marketing strategists, Jack is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing and is a boardroom advisor to some of the world's largest corporations. Jack has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
Brad VanAuken
Brad is The Blake Project's chief brand strategist. He brings an un-equalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and The Nature Conservancy as the answer for saving the last great places on earth to name a few.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker, writer and consultant. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications.
He has been a guest lecturer on marketing at Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, RIT, University of Rochester, University of Kansas and University of Missouri at Kansas City. In addition, he frequently conducts brand management and marketing workshops throughout the world, from Barcelona, Brussels, Milan, Moscow and Vienna to Almaty, Bangkok, Dubai, Kiev and Kuala Lumpur.
Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association.
He has authored two books on brand management: The Brand Management Checklist and the best selling book Brand Aid, the first comprehensive and practical, ‘how-to’ guide on building winning brands. He co-authors the popular branding blog Branding Strategy Insider and the Brand Management Newsletter.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Mark Ritson
Mark has a Ph.D. in Marketing and has been a faculty member at some of the world's leading business schools. He has taught MBA courses in brand management at London Business School, MIT Sloan, the University of Minnesota and the University of Melbourne in Australia - where he is an Associate Professor of Marketing. He is an acclaimed MBA instructor having won the teaching prize at all three of his last schools: LBS (2002), MBS (2008, 2009), MIT (2009).
Mark has worked extensively as a consultant for some of the largest brands in the world. His clients include McKinsey, adidas, PepsiCo, Glaxo SmithKline, Eli Lilly, Johnson & Johnson, De Beers, Ericsson and WD40. For eight years he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a recent national survey in the UK he was voted one of the country's most admired marketers.
An avid writer on branding, his prize winning thought pieces on the topic appear on Branding Strategy Insider and in London's leading trade magazine, Marketing. In 2009 he won Columnist of the Year in the British press awards, for his branding column. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. Ritson won the 2000 Ferber Award, one of the most prestigious prizes in marketing, for his Ph.D dissertation on the social uses of advertising. His research on pricing was recently cited in the acceptance speech of the winner of the Nobel Prize for Economics.
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