-Jack TroutThe failure to understand the simple truth that marketing is a battle of perceptions trips up thousands of would-be entrepreneurs every year.
Marketing people are preoccupied with doing research and 'getting the facts.' They analyze the situation to make sure the truth is on their side. Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and that ultimately the best product will win.
It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are the perceptions in the minds of the consumers or prospects. The perception is the reality. Everything else is an illusion. Period.
No comments:
Post a Comment