Friday, July 3, 2009

Coty reviews £14m media account

Fragrance and cosmetics brand Coty is understood to be reviewing its £14m media account currently held by OMD.

The brand is behind several fragrances including Kylie Minogue Darling, Celine Dion Perfume and the Adidas toiletries range as well as the Rimmel London range. It's Coty Prestige division houses the Calvin Klein Fragrance range, Chloe Perfume and Jennifer Lopez Fragrance.

The brand is currently running an integrated ad campaign for its Rimmel London range fronted by singer Sophie Ellis-Bextor and model Lily Cole after it dropped supermodel Kate Moss.

OMD refused to comment on the review but later said Coty was not reviewing the account ‘as far as we are concerned'.



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