Pizza Hut is promoting its £4 fixed-price 'Happy Hour' menu to consumers in the high street using ATM advertising.The one-week campaign will feature within 750,000 transactions on cash machines across the UK in close proximity to Pizza Hut restaurants, starting 29 June.
Pizza Hut's Happy Hour fixed price menu offers customers the choice of a pizza, pasta or salad, plus garlic bread and a drink, all for £4.
The ATM Ad campaign is part of a wider integrated campaign, planned by media agency Starcom, which includes online displays, and will be amplified through the ATM campaign across atmAd's national network of cash machines.
Claudia Nicholls-Magielsen, Marketing Director of Restaurants, Pizza Hut, said: ‘ATM transactions tend to increase around payday so atmAd is a highly effective way to deliver a ‘value' message to customers withdrawing cash at a moment when money and what to spend it on, is at front of mind.'
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