Kryolan make-up brand launched

German-based professional make-up company Kryolan yesterday launched a wide variety of products to serve local professionals in different media channels, including film, television, theatre and photo shoots for magazines.

“The number of media professionals have increased manifold in recent years, as the scope for work in different media, including television, film and fashion magazines have sprouted. These professionals need high quality make-up that has created a local demand for branded items,” said Yesmin Ipphat, CEO of Kryolan Bangladesh Ltd.

“Kryolan products are produced solely for professionals, as the make-up items sustain for long periods of time, even 7-10 hours at a stretch,” she added.

Ipphat was speaking at the launching ceremony organised by Kryolan Bangladesh Ltd in Dhaka.

The company is planning to open its showroom in Dhaka by October. Prior to that, Kryolan is set to serve its clients, including different satellite channels, beauty salons and film studios by taking orders at its head office.

The company is initially expecting annual sales of $20,000 by the end of this year, said the local Kryolan boss.

Yesmin Ipphat said Kryolan products are popular among and widely used by celebrities and make-up artists in Hollywood, Bollywood and international ramp shows. “Our company supplied make-up and costume for the box office hit Titanic."

Kryolan Bangladesh set up a plant in Dhaka EPZ in 2001, which produces make-up eyelashes, rubber appliances and bald caps. In 2008, the company earned $1,00,000 million by exporting jewellery eyelash made from human hair, and rubber appliances and bald caps, mainly to serve clients in Hollywood.

Ipphat said the Bangladeshi plant is a world leader when it comes to providing make-up for cut-throats, split open stomachs and other scars used for special effects in movies.

Along with these 3-D special effects, Kryolan provides a range of 18 different looks for ears, chin and bald caps, which are crafted in rubber by a team of 35 skilled workers.

In a keynote presentation, Jos Brands, an internationally renowned make-up artist, demonstrated basic knowledge on Kryolan products and its use and corrections for minor skin imperfections.

Kaniz Almas Khan, CEO of Persona Hair and Beauty, and Farzana Shakil, CEO of Farzana Shakil's Makeover Salon, were also present.