Saturday, July 11, 2009

Oxfam launches online-fashion resource with Mrs Jones

Oxfam has launched a competition inviting the public to create their own customised garment from old clothing or recycled materials and have it judged by British stylist Mrs Jones.

Part of the launch celebrations for Oxfam DIY, the organisation's new online fashion resource, entrants are invited to use materials from their own wardrobe or an Oxfam store and submit a photo of their customised item, modelled by themselves or a friend, to the competition page on Flickr. The campaign was developed by LBi.

The winning designer will have a one-of-a-kind item created especially for them by Mrs Jones. The top five shortlisted designs will also be featured on the Oxfam DIY website.

Mrs Jones, is famed for her pop star creations including Kylie's ‘Can't Get You Out Of My Head' white hooded catsuit and styling for The Killers.



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