Adidas launches calendar app on Facebook for 'Me, myself' campaign

Following the local launch of its global 'Me, myself' campaign in Singapore, adidas has debuted a Qais Consulting-produced Facebook application to promote the campaign online. Available for download through an adidas ‘Me, myself’ Facebook page, the interactive online calendar helps women plan ‘me-time’ for themselves by suggesting a variety of activities which they can engage in, according to their chosen intensity and individual schedules. The Facebook calendar will also be promoted through online banners, as well as adidas ambassadors and ‘me-time’ bloggers. The digital campaign further includes the new global adidas women’s website, which allows women to mix and match outfits from the German sport brand’s women’s spring/summer 2009 collection.“The modern-day woman has so many roles to fulfil every day, and Adidas recognises the challenges she faces while doing so. Through this Facebook calendar application, we hope to inspire her to create some ‘me-time’ for herself,” said Marcus Chew, senior brand manager, Southeast Asia for Adidas.“And since she’ll be able to invite her friends to join her in activities, we also see this application as a tool which helps women inspire their friends towards a more active lifestyle in their daily quest for me-time.”“Social media is a very important channel among our target audience, but identifying this does not mean that you have permission to talk to them in these environments,” added Mark Newton, vice president, business development and digital media, Qais Consulting. “In order to engage consumers in social media environments you must be able to speak their language and provide them with something different.”