GM restructures European marketing of Opel, Chevrolet and Saab brands

US car manufacturer General Motors has announced a restructuring to its marketing and sales operations in Europe, allowing more independence for individual brands.
The changes will affect Opel, Chevrolet Europe and Saab and allow each brand to have its own marketing strategy.
Wayne Brannon, executive director of Chevrolet Europe, will become vice president responsible for Chevrolet sales in Europe. Jan-Ake Jonsson, currently managing director of Saab, will add responsibility for Saab's marketing and sales in Europe.
Meanwhile, Alain Visser, currently GM Europe's chief marketing officer, will become vice president for Opel with responsibility for promoting the German brand.
GM is reported to be in talks with prospective bidders about the sales of Swedish marque Saab.
Late last year, Detroit-based manufacturers GM and Chrysler received a joint $17.4bn bail-out loan from the US Government to help it cope with plummeting sales.