Coca-Cola hands Coke Zero project to Momentum

Following reports of a shortlist, Coca-Cola is believed to have appointed Momentum to undertake activation duties for a product sampling project for its Coke Zero brand in Indonesia. According to sources close to the pitch, Momentum is believed to have triumphed over incumbent Oze for the project. In Indonesia, Coca-Cola achieved growth of over 19 per cent as a result of the launch of Coke Zero last year, while its carbonated beverage portfolio in the country delivered seven per cent volume growth overall.