Starwood campaign to attract female travellers to China

Starwood Hotel's Aloft line is launching an Aloha Girl online campaign for it's Beijing Haiden chain. Aiming to bring a fun, stylish and affordable image to the brand, the campaign targets female travellers to China. Four virtual characters with different personalities are developed on the site and visitors choose who best represents them to voice their thoughts on travelling. Voters will have the chance to win weekly accommodations and treats from the hotel.