Just how many logos do we see in a day?
If logos are an “ultimate form of visual shorthand,” as Interbrand’s Gary Ludwig calls them, then we’re constantly processing information about brands and the people who use them from the moment we wake up. Staff writer Jeromy Lloyd recorded every nationally recognizable logo he noticed (and when he saw it, thanks to his Bulova watch) from the moment his eyes open in the morning, until he arrives at work in order get a sense of the role they play in his everyday routine.
7:25 a.m. RCA
7:34 a.m. RCA
7:43 a.m. RCA (pesky alarm)
7:45 a.m. Colgate
7:50 a.m. Zest, Dove, Herbal Essences
7:52 a.m. GE, Advil
7:55 a.m. Gillette
7:57 a.m. Fruit of the Loom, Levi’s, McGregor
8:02 a.m. Kenmore
8:14 a.m. Sony, Sirius, General Mills, Quaker, Campbell’s, Knorr, Billy Bee, Kitchen Aid, GE, Sunbeam
8:18 a.m. Panasonic, XBox (Microsoft)
8:31 a.m. AirWalk, Apple
8:32 a.m. City of Toronto, Mercedes, BMW, Audi
8:34 a.m. Toronto Transit Commission, Apple
8:37 a.m. Apple, Chanel
8:45 a.m. Motorola, The Bay, WirelessWave, A&W, Hertz, Avis
8:47 a.m. Toronto Sun, The Globe and Mail
8:51 a.m. Xerox, Koodo, Manulife, Invesco Trimark, Canwest
8:52 a.m. Bank of Montreal, MS Society, Leo Burnett, JWT, Unilever, Rogers
8:55 a.m. Starbucks, Longo’s
9:03 a.m. Telus, Tim Hortons, Metro
9:06 a.m. Kleenex, Apple, Marketing, Firefox, Cisco, Maclean’s, National Post, Toronto Star
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