Saturday, February 21, 2009

Visa's rolls out "Dance to Win" contest

Visa has launched a marketing campaign to re-iterate its positioning as a payment card that is accepted at over 29 million merchants around the world.Visa's new travel-focused commercial recreates the dance made famous by internet celebrity Matt Harding in his self-made quirky video travel diaries. The 'Travel happy' dance continues in Visa's new commercial, this time by various merchants including cruise operators, hotel and restaurant staff, tour guides, and taxi drivers from China, India, Indonesia, Japan, Singapore and Vietnam, all performing their renditions of Matt's famous dance.

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