MND Association reveals new logo and brand identity

The Motor Neurone Disease (MND) Association has unveiled its refreshed brand identity, complete with a new logo designed by brand consultancy agency Spencer du Bois.

Donna Cresswell, director of communications at the MND Association, said: "The aim of changing our visual identity is to build further trust in the association and reflect our position as a passionate, innovative organisation offering certainty and hope to people affected by MND.
"We have grown from a small organisation run by a handful of volunteers to a multi-million pound charity.
"The new branding represents this growth and will help us stand out in an increasingly crowded charity market."
John Spencer, creative director at Spencer du Bois, said: "The logo was inspired by the idea of connections and disconnections. MND disconnects people from their own bodies and their lives.
"The MND Association reconnects them with their friends and family and their quality of life.
"The logo is supported by various graphic elements including a palette of bright, positive colours and a specially designed typeface called Connections."
The logo will be gradually rolled out across the association's communications materials in spring 2009.