Greenwich pizza to sponsor American Idol

Greenwich, one of the well-known pizza chains in the Philippines, has signed a sponsorship deal for Star World's new season of American Idol. The deal’s highlight is a contest with a grand prize that consists of a trip for two lucky viewers to watch the show’s finale in Hollywood in May. The integrated marketing campaign to promote the sponsorship has kicked off in the Philippines and comprises elements of on air, online, on ground, outdoor advertising, print ads and POP displays at Greenwich outlets. Luis Velasco III, Greenwich’s senior marketing manager, said, “American Idol is a cool programme that is very popular among our target market, the young working adults. And by being the official presenter, we get to reward and delight our customers through the exciting promos that are availed exclusively at all our over 240 stores.” Liza Latinazo, VP of advertising sales & distribution at Star said, “Star World’s number 1 show and the Philippines’ number 1 pizza chain make a perfect match. We provide a multi- faceted campaign that reaches out to Greenwich’s target demographics, hence making the partnership a win-win solution.”Greenwich customers and Star World subscribers are eligible to enter the contest while thousands of exclusive American Idol premiums are also on offer to Greenwich customers starting in mid-March.