One of Malaysia's largest healthcare groups, Pantai Group, has rolled out a TNBT-produced brand revamp for its hospitals and subsidiaries in Malaysia. TNBT’s Rage developed Pantai’s refreshed brand vision, mission and core values and jointly worked with Crush in the creation of a new logo.
The new corporate identity reflects the evolution of the Group as a global healthcare brand, active in clinical care, education, hospital management and healthcare support services.
The decision to audit the brand was also based on Pantai’s growing regional profile and diversification into other areas of healthcare.
Senior brand consultant of Rage Brand Consultancy, Kenneth Joseph Oh, said: “Pantai’s brand health check was a very important milestone in their journey. The new tagline ‘Caring from the Heart’ and logo, both in its colour and symbolism reflects strongly on their refreshed brand assets.”
In addition to brand work, TNBT’s Bang PR and Crush also provided media support.
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