Superbrands to make Bangladesh debut soon

Superbrands, the UK-based independent authority on branding, will shortly start operations in Bangladesh.

Bangladesh will be the 61st country to run the branch, according to a press statement.

Superbrands promotes the discipline of branding and "pays tribute to exceptional brands" all over the world, the statement says.

Since 1994, the company has been successfully publishing a "prestigious" series of books, which identify and pay tribute to the strongest brands in the world.

"Although the concept began in the UK, it has now spread across the world," it says.

A superbrand is branded as the "face of commercial activity" in a country. Sophistication of branding reflects the level of commercial development as countries, companies and brands compete with each other for global consumer attention.

"A superbrand offers consumers significant emotional and physical advantages over its competitors, which consciously or sub-consciously, consumers want and recognise and is willing to pay a price premium for," the statement says.

The objective of the exercise is to recognise those brands that have been successful in Bangladesh by strong emotional links they built with their consumers.

The Superbrands organisation was formed to promote the discipline of branding. "The best means of doing so was to illustrate with examples those brands and how they have done so and the contribution that the brand plays and has played within the overall business," the statement says.

The brands are selected through independent and voluntary panels of experts, known as the 'Brand Council'. The experts come from a range of backgrounds, including senior business managers, academics, entrepreneurs, PR, advertising, and market researchers.