Coke x Hotpot campaign

Coca-Cola has rolled out a new TVC campaign "Coke x Hotpot", as part of its ongoing Coke with Food theme, featuring Canton pop stars Charlene Choi and William Chan to highlight the great chemistry of having hotpot with cool Coca-Cola.

The 30-second TVC spot, rolled out this week, shows Charlene and William eating hotpot dishes with friends in a restaurant. When their taste buds feel burning hot, they rush out for the cool sensation of ice-cold Coca-Cola.

“We leveraged on Hong Kong’s winter eating culture of hotpot to communicate that Coca-Cola makes hotpot more enjoyable, both functionally and emotionally, and that the 'hot' sensory pleasure of hotpot goes even better with ice cold Coca-Cola,” said spokesperson of Coca-Cola.To coincide with the TVC launch yesterday, Coca-Cola invited more than100 people to join a gimmicky hotpot gathering in a shopping mall, organised with PR agency Starbright Communications.The campaign includes TVC, print, giant billboard ads, POSM, created by McCann Erickson Guangming and its media partner Universal McCann, is running for three months.