EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range of cars under the brand's "life is better lived together" slogan.The campaign, which spans direct mail, online and dealership activity, positions the DRIVe range as a means of driving more economically, both financially and environmentally, without compromising on style or luxury.
The mail packs are being sent to consumers on Volvo's UK database, as well as to "cold" prospects. The mailer is being backed with email marketing aimed at consumers and businesses.
EHS Cirencester has also created a mailpack and emails targeting Volvo dealerships, including sales guidance information and car and showroom decals.
David Williams, EHS Brann Cirencester's managing director, said: "The Volvo DRIVe range is all about highly efficient cars that deliver on style and performance too.
"The creative we produced takes this idea, and the "life is better lived together" ethos, to convey the DRIVe message in a convincing way to consumer and business audiences alike."
Anita Fox, Volvo UK's head of marketing communications, said: "With this campaign we are keen to promote Volvo's environmental credentials in a caring and compelling way.
"However, consumer insight recognises that it's the personal financial reward for driving an efficient car that motivates them to purchase."
No comments:
Post a Comment