StarHub has launched a Valentine's Day digital initiative to promote its multimedia services among youth. In the “Chasing Amanda” drive, twin brothers Joe and Darren are hankering after the same girl, Amanda, and they use StarHub’s broad suite of multimedia services including MaxMobile Value, StarHub TV on Mobile, Chat Anywhere and Shozu Access, to outdo each other and to impress her.Developed by DDB and Tribal DDB, the campaign’s website also showcases a digital drama where audiences can vote after watching the drama. Offline, Joe and Darren appear live on radio programmes to further canvass for votes before the winner is revealed after Valentine’s Day.According to a DDB spokesperson: “As youths are particularly receptive during Valentine’s Day, we see this time as an excellent opportunity to promote our innovative multimedia services to them through a quirky and cheerfully-cheeky online campaign.”
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